This lesson plan for teachers of teenagers and adults at intermediate level and above explores the theme of branding and brand names. Students will have an opportunity to read and discuss the context of a text and create and brand their own imaginary product.

Image of different brands of chocolate

Introduction

This is an integrated skills lesson which involves some discussion, reading and writing. It explores the area of 'brands' and the associations we have with particular brand names.
During this lesson students will rank their favourite brand names and discuss what they like/dislike about them. They will read and discuss the context of a text about brand naming and complete related vocabulary building exercises. Lastly students will create and brand their own imaginary product which they will present to the rest of the class.

Topic

Branding and brand names 

Age and level

Aged 13-17 (B1+)

Time 

45-75 mins. This can be done over two lessons

Aims

  • Express Opinions, Likes and Dislikes
  • Develop vocabulary through brainstorming and dictionary work
  • Develop speaking skills through making a short oral presentation

Materials

  • Lesson Plan
  • Worksheet
  • Presentation: This can replace the worksheet to make a print free lesson

 

For more information about this topic you can visit these BBC sites:

 

The plans and worksheets are downloadable and in pdf format. If you have difficulty downloading the materials see the download section of the About page.


Copyright - please read
All the materials on these pages are free for you to download and copy for educational use only. You may not redistribute, sell or place these materials on any other web site without written permission from the BBC and British Council. If you have any questions about the use of these materials please email us at: teachingenglish@britishcouncil.org

Downloads
Lesson plan189.74 KB
Worksheet 173.08 KB
Presentation921.85 KB
Language Level

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